Bruce(B) : My name is Bruce Ikeda, A&R / Producer
of W+K Tokyo Lab, a music label which was launched
by Wieden & Kennedy Tokyo 5 years ago. My job is
finding artists to sign to the label, and then executing
album projects with them, working with our visual
team and other collaborators. I oversee the music
+ visual creative development and production
processes. I’m also responsible for the progress and
evolution of the WKTLAB.
Eric(E) : I'm +cruz, creative director of W+K Tokyo
Lab.

E : Tokyo is a deep and never ending maze.
B : Tokyo is about being hybrid and extreme. If you
have a few days, you should check out the below
area in this order : Omotesando -> Ebisu -> Dainaknyama ->
Nakameguro -> Shimokitazawa

E : Life is a never ending process of rich experiences that make you better each day. To me, everything exists waiting to be discovered..